Communication Food supplements

« My health relies on my microbiota » – the national campaign by Pileje is back on tour

tournée pileje microbiote
Laure Leray
Written by Laure Leray

After a successful first edition, the founding laboratory of micronutrition is once again raising national awareness through a campaign promoting the importance of microbiota among French people of all ages. An initiative in partnership with the European Institute of Dietetics and Micronutrition and the afa Crohn RHC.

What you need to know about the event:

  • Dates: October 1-18, 2018
  • The agenda: interactive conferences led by experts, individual coaching sessions, culinary and sophrological workshops for adults and children.
  • Price: free and accessible to all, after registration on the website
  • Locations: in 16 cities in France on the dates indicated below as well as in 2500 partner pharmacies throughout the campaign


microbiota microbiotes tournée pileje

Pileje deployed the most important means: a web site, a hashtag #masantemesmicrobiotes and a motion design were created for the occasion.

Microbiots are more than ever at the heart of public health issues.
To register, follow the link.
To learn more about the probitics market, view our infographics.

About the author

Laure Leray

Laure Leray

Consultante-Chef de projet chez Nutrikéo. Mes domaines de prédilection : communication nutrition-santé, nutrition infantile, éducation nutritionnelle…

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